Metric View™ is a unique, highly –strategic business research tool designed to support B-to-B sales and marketing campaigns with actionable intelligence. By using Metric View, a business can acquire critical knowledge regarding the specific value propositions that drive product sales across key market segments.
Metric View differs from other market research products in that it is focused on uncovering the key business drivers which lead directly to conversion from a competitor product to a client’s new or improved product and/or results in the increased use of a client’s existing product (expansion).
"Metric View employs sophisticated mathematical clustering techniques to identify business prospect segments with a high likelihood of purchase, conversion and/or expansion."
The objective data obtained through the Metric View survey process is used to develop highly-predictive models of take up rates by key segments across various price points and value propositions. Metric View employs sophisticated mathematical clustering techniques to identify business prospect segments with a high likelihood of purchase, conversion and/or expansion.
The Metric View-based models of "best performing segments" (those specific segments most likely to buy a client's product in the next 30 to 90 days) have been rigorously tested across a wide variety of Industry Verticals including clients representing such industries as Web Application Software, Web servers, Database Servers, DB software, Telecommunications, Voice-over-IP software tools and infrastructure and Financial software and technology infrastructure.